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Episode 15: Loss and Renewal

Hidden Brain

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Eight Text Messages Are What I Send My Best Friend at Any Given Day

Many talented high school students who are on track to go to college don't show up in the fall. Maya and her team have worked on simple, low-cost interventions that can help these students get to college. Their idea: send the students eight text messages over the summer reminding them of impending deadlines. What we found was a nine percent increase in college enrollment rates.

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