How Retool reached $2M in ARR before launch by focusing on developers — David Hsu
In Depth
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Retool
When retool first started five years ago, it was actually a bad idea. Most people thought it was a bad idea actually. And one reason someone told us that it was not going to work was because they said you're basically going to become a consultant job. But we thought that actually when you're building complicated apps, the only way to build a complicated app is by actually writing code. So there's a lot of reasons why you might want to sort of start a product like reach once on the non developers. We tried it two years ago and we pivoted ourselves.
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