Retool

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

When retool first started five years ago, it was actually a bad idea. Most people thought it was a bad idea actually. And one reason someone told us that it was not going to work was because they said you're basically going to become a consultant job. But we thought that actually when you're building complicated apps, the only way to build a complicated app is by actually writing code. So there's a lot of reasons why you might want to sort of start a product like reach once on the non developers. We tried it two years ago and we pivoted ourselves.

Todd Jackson is back on the mic to guest host another product-focused episode this week. He chats with David Hsu, founder and CEO of Retool, a low-code platform for developers building custom internal tools.

Today, Retool is valued at over $3 billion and has some of the biggest companies in the world building apps on its platform. But in this conversation, David rewinds the clock to Retool’s early days. He discusses why plenty of smart folks thought the idea for Retool would fail and that the product’s developer focus would sink the company.

We explore why David had such strong conviction in his target customer, even in the face of doubters, and his early lessons on finding language-market fit. David also explains how Retool nabbed its earliest customers (which includes Brex, DoorDash and a Fortune 500 BigCo) and shares his playbook for creating incredibly tight feedback cycles with these early evangelists.

On the surface, Retool’s path to product-market fit seems incredibly smooth. But as David tells it, there were plenty of bumps in the road — and he’s got tons of advice for early-stage founders that are finding their footing.