How to Set Target Cogs for Pricing

The simple equation is this, it's your fixed cost divided by the average contribution margin per shirt. And that formerly will tell you how many shirts at that average contribution margin do you need to sell to break even. We have at campus, Inc., target cogs based on the order type. For basic t-shirts, I want my target cogs to be whatever, 25%. For premium items that you're making more contribution margin, but less percentage, maybe it's 35%. For promo products, maybe it’s 50%. Then you run it and say, like, does that feel good? Because I think there's a little bit in a small business, there's alittle