Political Leader Evaluations on Instagram and Emotions in Covid Crisis Communication, with Dr. Jenny Lindholm
Social Media and Politics
00:00
How Does Gender Play a Role in Assessing Politicians Traits?
Gender stereotypes can affect evaluation, such as women being seen as more nurturing and compassionate while men are perceived as assertive and aggressive. There's a lot of different research into this, but in the particular field that we were interested in, that is, if both s trait evaluation very depending on if it's a male or female party leader. Andm excited to get into that. We still don't know whether the increase in likes is because users are actually liking them more, or because politicians are just paying to put them in front of more people. I'm a little bit sceptical of the the user engagement metrics. But of course, there's many ways to look at look at visuals.
Play episode from 12:00
Transcript
