Going Global: With Rachel Taulelei, Oho co-founder
Business Is Boring
00:00
How Do You Find the Right People for Your Brand?
How do you find out for the brands you help and therefore help them tell the story that reasonies with those consumers? I think there's two parts to that, am, to the or two pournts. First, back ill back to that idea of story. What are the things that are most important to us? What are our values? What will dofine success for us? Who are we doing this on behalf of? And i think that shows itself quite obviously, quite quickly, because you need a fairly strong values allignment with your best partners in market. So would start with you first, and then look for people who resonate with you.
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