Is There a Lot of Influence in Sponsoring?

Small channels have a lot of influence with their audience, because they probably know their audience more personally and stuff like that as well. So i think there's really a lot o power in like, sponsoring kindofn influences,. And so basically what you're doing is your your sort of marketing your product to some one else's audience, so you don't need to have your own audience. But how much is of those cano mico influences, how much are they bringing in sales, compared to, like, inbarto market, kind of marketing it themselves? That's hard to determine. I think for the most part, it's, it's a lot lower an a lot less

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