Why Hero Products are the Atomic Unit of Your Business | Nate Poulin | Feat Clothing
Adspend with Ash Melwani and Rabah Rahil
00:00
The Pressure to Grow a Merchant's Business
The way that we deploy marketing spend against our inventory, it happens in real time. And the product engine that feeds into that hasn't really gotten that much faster. So what ends up happening in this modern world is there's a sort of like Ben a lean of the organization from merchant led organizations to marketing led organizations.
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