109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21
GTM Live
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Is Gift Cards Gifting a Good Idea?
Gift cards gifting is way better utilized on the customer side than on the prospect side. Refine Labs did a bunch of it over Q4 and we'll continue to do it. What companies don't do it because they don't see the ROI? In our case, it was really just a surprise and delight and a appreciation gesture.
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