How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London
On Strategy Showcase
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The Importance of Understanding the Treating Space
Katie McCase: The core of our team is based in London executing for this platform around the world. We don't have people on the ground, for example, in Mexico and Nigeria. But rather than thinking of one size fits all or a standard way of doing it, each time a brief has appeared, we've given a bespoke solution.
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