2min chapter

The New Music Business with Ari Herstand cover image

UPSAHL on Pop Songwriting Sessions and the Economics of Touring

The New Music Business with Ari Herstand

CHAPTER

The Importance of Artist Development

I'm so grateful that I signed when I did because it's been a proper and still like artist development. Like they're in it with me, which is rare now if I were in that same place five years ago. Now I don't think I would have gotten that opportunity. It's surprising because we so rarely hear about labels, especially majors taking chances on unproven artists. But from a business perspective, that's just not done in this day and age.

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