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What the Target Boycott Says About the Power of Consumers

KQED's Forum

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Exploring Consumer Power through the Target Boycott

This chapter explores the theme of consumer power through the lens of the recent boycott of Target, highlighting personal experiences with such actions and the significance of brand loyalty. It invites listeners to consider the broader implications for corporations and prompts a discussion on whether Target's challenges are unique in a landscape of increasing consumer activism.

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