Built to Last: Jim Collins
Wisdom From The Top with Guy Raz
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What's the Best Way to Be Great by Choice?
In two thousand 11, jim collins released a book called great by choice. He and his co author morton hanson examined companies that had beat their industry indexes at least ten times over 15 years. They found some things these companies had in common: they tended to be more disciplined than others. When we come back in just a moment, jim's lessons from failed companies and the new monumental project he's working on.
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