Wimbledon's Sponsorship Strategy

A center court ticket through Wimbledon's system costs $100 on days one and two. It goes up to $127 for days three and four, 165 for days five and six,. Over the last round on days 13 and 14 towards the end of the tournament, you're going to be paying $324 for center court tickets. The money that is raised through the East helps fund the development and upkeep of the Wimbledon grounds. But regardless, even if they were able to just charge a fraction of what these tickets would go for on the secondary market, Wimbledon could easily make tens of millions more in revenue every single year.