The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth cover image

This is how to impress your boss and a Business case for change accepted

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

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How to Use Forecasts to Improve Your Business

I have very little tolerance for forecasts. When I teach, I tell my students like don't give me a forecast when we're solving business case. They're only as good as your previous data. As good as the future not changing. You know, you're all the best data in the world isn't going to help you if now, the sudden there's a big disruption. In marketing, mostly we're focused on disrupting mostly want things to be different in the future than there are now.

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