PMS 2.0 1338 - HOLY SHITE THURSDAY With Quentin Richardson, Ian Rapoport, Peter Schrager, Utah Jazz and Utah Mammoth Owner Ryan Smith, & AJ Hawk
The Pat McAfee Show
00:00
Building a Brand: The Journey of a New NHL Team
This chapter explores the intricate process of branding a new NHL hockey team, focusing on community engagement through fan voting and trademark challenges. The conversation highlights the creative teamwork involved in developing the logo and jerseys, reflecting the team's identity and connection to Utah's landscape. It also emphasizes the excitement and supportive atmosphere surrounding the new team's launch and its integration into the local sports culture.
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