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Rolex: Timeless Excellence - [Business Breakdowns, EP. 65]

Business Breakdowns

CHAPTER

The Timepiece Legacy: Rolex Innovations and Branding

This chapter explores the rich history of Rolex, highlighting the groundbreaking design of the Oyster case and the company's evolution into a luxury powerhouse post-war. It discusses key innovations in watchmaking, such as self-winding mechanisms, and the brand's strategic marketing approach that aligns with prestigious sporting events. The narrative emphasizes Rolex's commitment to quality craftsmanship and long-term decision-making, showcasing how they navigated market challenges to maintain their iconic status.

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