📚 Best Book Summaries by StoryShots cover image

Start with Why by Simon Sinek Book Summary & Review | Free Audiobook

📚 Best Book Summaries by StoryShots

CHAPTER

The How and Why of the Golden Circle

The wot corresponds to the outer section of the brain, the neo cortex. Organizations must tap into human's innate drive to use their products or services as a symbol of their values and beliefs. Purchasing o pro at makes us feel like we belong to something bigger than ourselves. We develop a tribe affiliation with similar buyers. This is where organizations want to start.

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