3min chapter

Three Rules cover image

Things Worth Sacrificing

Three Rules

CHAPTER

The Importance of Ethical Advertising

I do there's this common title that I see in videos especially with filmmakers is you need this. It really cuts to the most cliche advertising strategy oh yeah create desire mm-hmm make somebody feel like they need somethingYeah and then you open it up and it's like a 70 to 200 millimeter lens and you're like I don't need that. People are making clickbait-y things like that to make you feel inadequate if you don't get it so and then the other half is people like being addicted to things I have.

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