Recent buyer research proves that buyers respond much more to people who engage with them as leaders versus stereotypical sellers. Sales and leadership expert Deb Calvert thinks people should abandon those old stereotypical ways of selling that make them feel icky or pushy because that’s not selling; that’s manipulating and forcing. Manipulation not helpful to guide people to the place they want to go. Deb says effective selling is all about understanding the buyers’ needs and talking to them about it. It’s about helping them to envision it and to see the benefits of it. Learn from Deb Calvert as she shares some insights on how you and your buyer can both benefit from each other.

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