Conquering web typography with Paul Lapkin | Episode 32
Shaping Design
00:00
The Importance of Creating a Great Experience
Christine: Is it just about applying that practice from one company to another industry or is there more to it that's beyond design that we're not responsible for? Or is it that we just have to do it in a different way and then it can be. She says the only thing I could think of that's different between Apple and all of the brands is that Apple actually creates something that's innovative. That's I guess they would say luxury. Kind of like a dark room, light room focuses on the object. Very, very decluttered.
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