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Character Labs

Jake & JZ

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Navigating Business Hypotheses and Design Sprints

This chapter explores the essential elements of forming business hypotheses, stressing the importance of understanding competition and customer needs. It outlines the iterative process of conducting design sprints, gathering feedback, and refining product strategies while managing risks. Additionally, the discussion emphasizes the collective strength of teams in navigating the emotional challenges of entrepreneurship through structured testing and validation.

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