Innovative Collaborations for a Timeless Celebration

This chapter explores the partnership between the Spring Festival Gala and Bilibili to attract younger viewers through live streaming and interactive bullet comments. It highlights the importance of this collaboration in modernizing the gala while preserving its cultural significance.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app