Communicating Climate Change cover image

Creating a Climate for Change With Susanne Moser

Communicating Climate Change

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The Opportunities and the Risks Associated With Social Media

The ability to connect with each other as we've seen in the youth climate movement is like, I think almost 100% reliant on social media channels and particular ones. The risk right associated with that is the absolute overwhelm by all the different things that you could possibly constantly have scrolling over your screen. It becomes very difficult if you have point three seconds to get someone's attention. And of course, I already mentioned the sort of siloing the, you know, our tendency to go with what in technical jargon we call homophilus groups. That can be a real asset in communication because you're more trusted when you're like the audience.

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