In this episode, together with the Managing Director and Co-Founder of App Radar Thomas Kriebernegg, we talk about how to choose the most profitable category for your app, how to launch your app in Apple Store and Google Play, how to define the perfect keywords & visuals sets, how to create customized user journey and predict upcoming app trends based on retrospective analysis.

Thomas is Managing Director and Co-Founder of App Radar. He is an app enthusiast with over 15 years of experience in online marketing. Among App Radar's clients are big game publishers like Ironhide (Kingdom Rush), Wargaming (War of Ships), and language-learning app Chatterbug

00:45 what is App Radar
02:12 the most trending categories for launching apps (Games & Fintech)
03:35 must have things you should remember when launching an app in app stores
04:11 retrospective trends research to define the best category for your app В ШОРТС ПРО ТРЕНДЫ И ТОП ГАН до 5,11
06:27 how to define the perfect keywords set for both title and description
09:20 tools to use to find keywords
10:40 optimization of visuals (icons, screenshots)
12:11 how to build customized user journeys with custom product pages
14:31 research capabilities of Apple Search Ads
15:31 when is the right time to experiment with other paid user acquisition channels
19:00 whether incentiveced downloads are a good ranking strategy

The podcast is supported by Qonversion Inc., the leading European revenue & analytics platform for mobile apps with subscriptions.

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