How to Connect Good Intentions and Desire to Help With Things That Actually Work

In the last few decades, we've seen increased awareness of extreme poverty. Celebrity campaigns like Live Aid have made great strides to raise awareness and get people involved in helping the poor. The Rockstar Bob Gildoff once said that we need to do something even if it doesn't work. But notice that his remark overlooks a possibility: Our good intentions may have unintended consequences.