Embracing Cold Showers and Authentic Communication

Jay Ferrugia has spent over 25 years transforming lives through strength — but not just in the gym. In this episode, we dive into the mindset, discipline, and raw honesty it takes to create real results in any field. Jay shares why playing nice often holds your clients back, how to build trust without people-pleasing, and why authenticity isn’t a brand strategy — it’s a lifestyle. Whether you’re in fitness, business, or the expert space, this conversation will challenge the way you lead and deliver value.

• Why "being nice" might be sabotaging your client relationships and diluting your authority
• How to build lasting trust through brutal honesty (delivered with care)
• What Jay looks for in the first five seconds of meeting a client — and how it predicts success
• The real difference between information and transformation (and how to create the latter)
• Why personality fit matters more than marketing when it comes to results and referrals

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