Why use an app store for Windows apps?

How do you distribute Windows apps? Carl and Richard chat with Shmueli Englard about the power of distributing apps through the Microsoft Store. You package your app as an MSIX and can deploy it to the Microsoft Store, and then send updates through it as well. If you want to charge for the app, Microsoft will do the licensing and payment systems for you (for a fee, of course), but if your software is free, distribution through the Microsoft Store is also free! Want to do your own updates? You can do that too.