morningbrue wants to get creators, people who create content around different interests in business on their platform. But it is a huge grind to go find these individual people and convince them to come to the brew. So we thought to ourselves, who are the influential people and influencers we can get in front of? One very easy thing we thought of was talent agencies. Talent agencies truly are the distribution channel to so many different creators and talented individuals that we want to work with. Another example for you, this is an example of not acising existing distribution, but building it yourself. We have the idea of building a show at morning brew called the next american cre or basically, take America