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The Importance of Short Form Videos in the West
It does feel like everybody's tried to implement that TikTok style algorithm. It seems like there was a memo inside all these companies that said do TikTok, do it now. I don't think it's perfect for everything. Not everyone is good at creating short video. But certainly if you look at China, which, you know, we'll continue to see short video gain markets share just because of that.