2min chapter

TED Radio Hour cover image

Breathe

TED Radio Hour

CHAPTER

The Importance of Smelling

The smell and sense, just like paintings and music, are part of our heritage. It's a different doorway and even more emotional and direct doorway to the past. Smell is a really good conversation starter. As soon as you bring in smells, people start talking, start discussing in a very open way. And I think this is important, not just the smelling itself, but that what it leads to, to beautiful discussions about the way we perceive the world.

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