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The Importance of Smelling
The smell and sense, just like paintings and music, are part of our heritage. It's a different doorway and even more emotional and direct doorway to the past. Smell is a really good conversation starter. As soon as you bring in smells, people start talking, start discussing in a very open way. And I think this is important, not just the smelling itself, but that what it leads to, to beautiful discussions about the way we perceive the world.