How to Start a Newsletter Business

Sophie: From a buying perspective, you're buying the foundation that has been built up and I love the play that you talked about their Sophia's. You're not necessarily paying for all the time and energy and effort that went into that database because you're typically buying based on the financials. So there may have been more time and energy put into it than it actually would take to reconstruct that database now might actually cost more than buying the business. And in this case, you're bought the business and applying what you've learned from all these different business models. That's not that common. Most people are, they get good on one thing and they just keep doing it. Yeah