How to Be Consistent on Social Media

Kristo: Consistency is the main thing because you want to get engagement and that really, really helps with that. Gary V.: I don't think we should be thinking as motion designers, I have to post every day. So what I prefer to tell people to do is can you come up with some sort of theme or some sort of series? And then kind of break that up into smaller little animations that you could use over a longer period of time. That's going to give you more content but for the same amount of work.