Building a Business Case for Accessibility

The first step is to start building advocacy and it's not very often that I pay you a genuine compliment but I'm gonna so prepare yourself like one of the things that most impressed me about you was your ability to champion accessibility from wherever they sat in the organization. John we've gone more into going back again I guess it is it's all related but I think understanding your audience when sort of trying to build a business case for accessibility is important. It's really key that we don't necessarily sort of separate accessibility off from from design andI think accessibility is an inclusive design it's like it's a fundamental part of a designer's job and role  and ultimately it's everyone's duty