Prof. Michael Norton - The Power of Rituals
42courses Podcast
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Rituals and Emotional Resonance
This chapter examines the interplay between rituals and emotional well-being, highlighting the concept of 'emo diversity' as essential for a rich emotional life. It discusses the importance of rituals in creative industries and how they can foster collaboration while enhancing individual and brand experiences. The conversation also addresses the marketing use of rituals to evoke emotions, suggesting their role in consumer attachment and brand loyalty.
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