Should I Write an Article on a Keyword or Should I Include That Topic in an Article?

I ask it, how do you know whether to write an article on the topic or whether to include that keyword or topic in a bigger article? I asked this question a lot in the podcast. There's no like one size fits all answers. But what are your thoughts on that? You know, like we get these queries that it's like, man, should I writing an article on that or should I include that in the article?"