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How to Avoid a Discount Death Loop
Ezra Firestone has one of the most intelligent promotion cadences where he's just like, I really don't discount much on the top of funnel and every six, eight weeks. And so without knowing anybody's business, like the intimate inner workings, I would like just generally to say that's a pretty good philosophy to have. As far as Lulu, I'm in. But it's kind of like a contagion outbreak, right? Like if this is small scale and it's a small percentage of their inventory specific productslike kind of that classic fashion model where stuff goes out of season.