The Power of Purpose

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LZ Granderson: I believe that you need to have a purpose. LZ: It really then comes to, okay, what is my passion? How can I help other people do this? LZ: You're like, I want to bring as many of people alone with me for this ride,. And that's where I switched and said, okay, how do I do that? That's how I got into courses. He says he had 700 followers on list builder society when he joined Digital Course Academy in July. Now his email list stands at over 14,000 after taking the course.

What 2 of my students have done to create profitable, sustainable businesses by creating a digital course

If you’re anything like me, you like to have all of your facts straight before making any big business decisions.

In fact, a big part of my decision-making process is learning about other business owners who’ve done something similar, and what their experience was like.

I always find that hearing stories from those who’ve gone before me helps ease my mind about doing something new.

So if you’ve been considering creating a digital course, but aren’t 100% sure whether it’s the right decision-- or if your business will translate well into this type of model -- then pay close attention to what you hear in this episode.

I sit down with two of my DCA graduates who started their digital course journeys with very different backgrounds. My student Jaren was a real estate investor, while my student Teresa sold art journals at festivals. Apples and oranges, I tell ya!

We dive into the reasons they decided to create a digital course in the first place, the nuts and bolts of their course launches, the challenges they faced along the way -- and here’s the fun part -- how a digital course has changed their lives and businesses for the better.

I hope that if you’re struggling with the decision of whether to create a digital course, then these interviews will give you an honest look at what life could be like for you.

Happy listening!

Here’s a glance at this episode...

[03:50] Jaren Sustar is a real estate investor and founder of Finance Cowboy. His digital course helps people find and manage rental properties or flips.
[05:02] Teresa Merriman created a course about travel art journaling. She even filmed her course in Croatia.
[07:09] Jaren began his career as a truck driver. He transitioned into sales and also started buying real estate. Finance Cowboy was born in 2021.
[12:21] Jaren joined List Builders Society and grew his list from 700 to 14,000 people.
[13:02] After taking DCA, Jaron added a course to his business. The course allowed him to go really deep and take his students to the next level.
[16:14] Jaren’s course is called The Rental Academy. He charged $3,000 and built a waiting list of 1200 people for his first launch. He made over $200,000.
[23:56] Having a course has allowed Jaren to hire four full-time employees and coaches.
[29:56] Teresa has been an exhibiting artist since 2005. She makes beautiful ornate leather-bound journals.
[31:03] During the pandemic, Teresa began offering a limited series online. She had an audience.
[33:45] Teresa heard about digital courses and decided to niche down by focusing on travel journaling.
[38:28] Teresa's course launch consisted of social media and emails. It was $497 and she sold 32 in her first launch.
[42:42] She's now prepared to better describe and talk about her course when she does her second launch.
[47:10] Teresa created a membership and has an in-person art retreat coming up this fall. Today she has more freedom with her time and makes a greater impact.

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