How to tell stories (and sell tickets) with data - Nick Makarov, Austin FC
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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Data Dynamics in Sports Management
This chapter explores the shift from traditional data warehousing to modern data lake housing in sports, highlighting the necessity for real-time data access and innovative solutions. It underscores the importance of agility in decision-making for teams with limited resources, focusing on enhancing fan engagement and revenue on match days.
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