Effectively convert in sales content (without killing growth)
Video Creators
00:00
Sales Video Strategy
A sales video is going to do a lot better if you have some of these community videos on the side that are moving people through the funnel. They'll consume the discoverable video, they'll kind of enter your ecosystem, maybe click on the fun community video where they can connect with you and you feel like a real human being. At that point when they see that sales video where you're really practically solving a problem for them, they're gonna feel much more ready to make a transaction verse if it's just every single video sort of thing.
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