3min chapter

Acquired cover image

Superhuman (with CEO Rahul Vohra)

Acquired

CHAPTER

How Fast Did You Land on That Lake?

Speed was a value prop from very early on. It came out of some of the frustrations developing reportive on gmal. In that first year of superhuman, as we were primarily building, we threw up a a landing page which took us two hours to put together. And all you could do on this page was throw in your email address and get an automatic email from me. So we had to validate that. Probably weigh more than most founders would actually do. But resoundingly, those two hypotheses were confirmed. People disliked gima for the speed and the lack of off line and the clutter and the pluggins. And people disliked third party emal aps because of the stability and

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