The Importance of Prevalence of Claims in Product Development

Some companies appear to be taking a wait and see attitude towards, well, let somebody else try it first. One of the outstanding questions that we'd like to look into is whether the claim has a greater impact when it's shown on the front panel, as opposed to being a smaller logo on the backside. It doesn't mean every one of those products is going to drive incremental growth, but we believe on average, they will. And so I feel like this is a time we're doing this well now sets you up for the next decade of success.