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35—The Actualized Design Executive (ft. Daniela Jorge)

Finding Our Way

CHAPTER

The Importance of Vision in Product Development

I noticed there's just a lot of vision work in the description that you laid out. To what extent is this an element of your style that product vision is so central to how you perform this role? That's a really good question. I actually consider myself much more in the operational side. What I've done is I've really figured out how to lead at scale, how to work well within large companies. It doesn't mean that I'm the one crafting the vision or even that design is the one completely defining the vision. But it's about how do you get everyone together in a room, on calls, whatever the form might be?"

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