Circuit City's Downfall: A Retail Cautionary Tale

This chapter explores Circuit City's strategic blunders in competition with Best Buy, leading to its decline. It examines critical missteps such as abandoning the profitable large appliance market, the introduction of ill-fated products like DIVX, and significant layoffs that demoralized employees. Through personal anecdotes, the narrative highlights the contrast between past and present economic realities, emphasizing ongoing challenges for young families.