Do We Have the Resources to Sustain a New Presence?

First, make sure you have the resources to sustain a new presence. Then figure out the strategy and how this will tie into your broader business goals. You don't want to get distracted by tiktolk - that's not going to create a great impression. A big mess too, is that they think they could have the same tone of voice on the same plat, on a different platform but it won't do well.