Alberts has proved that being a multi channel company is valuable. D t c hasn't been treated very well in the public markets, and it remains to be seen if they are going to grow internationally well. All birds reaps the benefit of being a vertically integrated brand that gets to consistently learn from its customers.
Today, I’m talking about Allbirds, the sustainable lifestyle brand that just filed for an IPO. I’m discussing their growth journey and touching on a few major lessons we can learn from it.
[Allbirds is not a sponsor of this content in any way, just an interesting company case study]
Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
Learn more about your ad choices. Visit megaphone.fm/adchoices