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The Cognitive Dissonance Reduction
Cognitive dissonance reduction is an unconscious process. People don't say, hey, i think i'm going to reduce a little dissnance right now. And and it flies just below the level of awareness. So that when george bush was convinced there were weapons of mass destruction, he convinced himself of that even though the evidence was ambiguous. That's our most famous example. Elliot: There are certainly some fields in which i think the implications of i have done something incorrectly becomes very hard to swallow.