The $100 MBA Show cover image

MBA2034 How To Create a Go To Market Strategy

The $100 MBA Show

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Do You Know Your Competitors?

You need to clearly state what position is your business going to take. You've got to be super clear on this and have conviction that you are indeed the best. Not all competitors are really competing directly with you. For example, dominos pitza wanted to position themselves as the number one pita delivery option for anybody who is hungry for pitza. They differentiated by saying, we'll deliver the biza in 30 minutes or less. That could be enough of a reason for somebody who's hungry to go with dominoes.

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