Season 3, Episode 6: Henrietta Rix, Co-Founder & CEO of Rixo
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Building Brand Loyalty Through Instagram
Exploring the early days of developing the brand's Instagram following with a focus on attention to detail and engaging organically. From humorous stories of accidental interactions to the impact of customer relationships like Phyllis, who sent vintage items from New York. Discussing brand positioning, selective distribution strategies, managing various channels, and the importance of understanding customer needs while staying committed to business goals.
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