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Resilience in the Face of Adversity
This chapter chronicles the two-decade journey of a travel business, emphasizing the pivotal moments of potential collapse and the resilience required to navigate financial uncertainty. It highlights the significant challenges faced during the COVID-19 pandemic and the innovative strategies employed to adapt and thrive, including technological advancements and a focus on customer-centric growth. Furthermore, it explores the complexities of business valuation, loyalty programs, and the importance of maintaining corporate accountability in a competitive landscape.