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Episode 35: Data science and retail media with Paul Winsor

Kantar Retail Sound Bites

00:00

The 10 Most Trusted Brands for Gen Z

The more your brand is used frequently by Gen Z obviously trust goes up so younger consumers typically get to know brands more intimately because of this on social media. Chipotle has definitely earned Gen Z trust with some simple tactics the way they have basically leaned in to tic toc for basically food menu hacks and then, you know, commercializing that in the restaurant. Little Caesar's Pizza has done a very good job as well with Gen Z partnering with Mountain Dew to have activations that are real time and authentic and just done the right way.

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